--- title: Views Across the Void description: Get the view from Chiltern Marketing Strategy on marketing strategy that crosses the strategy void from business plan to actions --- [Skip to content](https://www.chilternmarketingstrategy.com/views-across-the-void#main-content) [![Chiltern Logo Master](https://www.chilternmarketingstrategy.com/hs-fs/hubfs/Chiltern%20Logo%20Master.png?width=740&height=181&name=Chiltern%20Logo%20Master.png "Chiltern Logo Master")](https://www.chilternmarketingstrategy.com) - [Home](https://www.chilternmarketingstrategy.com) - [Services](https://www.chilternmarketingstrategy.com/services) - [What Is The Strategy Void?](https://www.chilternmarketingstrategy.com/the-strategy-void) - [Blog](https://www.chilternmarketingstrategy.com/views-across-the-void) - [About](https://www.chilternmarketingstrategy.com/about-chiltern-marketing-strategy) - [Contact](https://www.chilternmarketingstrategy.com/contact) # Views Across **The Void** ## Featured Post - [FEATURED BLOG](https://www.chilternmarketingstrategy.com/views-across-the-void) - Tony Watkins - 13 February 2024 ## We Smoke Fish - The Art of Strategic Messaging Focus Inspiration comes from the most unlikely of places. Most marketers will accept that, particularly in B2B, messaging suffers from being overly complex, written in superlatives and, if it were to be believed, the humblest of products may be about to solve all the world’s issues at once. Yet finding the very essence of simplicity of messaging approach can be hard to find. [READ ARTICLE](https://www.chilternmarketingstrategy.com/views-across-the-void/we-smoke-fish-the-art-of-strategic-messaging-focus) ![a hut on a beach selling smoked fish](https://www.chilternmarketingstrategy.com/hs-fs/hubfs/beach%20hut%20edit2.jpg?width=1920&height=1440&name=beach%20hut%20edit2.jpg) ## Recent Articles - Filter by: - [All](https://www.chilternmarketingstrategy.com/views-across-the-void/all) - [The Strategy Void](https://www.chilternmarketingstrategy.com/views-across-the-void/tag/the-strategy-void) - [Marketing Strategy](https://www.chilternmarketingstrategy.com/views-across-the-void/tag/marketing-strategy) [![a beach hut selling smoked fish](https://www.chilternmarketingstrategy.com/hubfs/beach%20hut%20edit2.jpg)](https://www.chilternmarketingstrategy.com/views-across-the-void/we-smoke-fish-the-art-of-strategic-messaging-focus) [Marketing Strategy](https://www.chilternmarketingstrategy.com/views-across-the-void/tag/marketing-strategy) - [Tony Watkins](https://www.chilternmarketingstrategy.com/views-across-the-void/author/tony-watkins) - February 13, 2024 ### [We Smoke Fish: The Art of Strategic Messaging Focus](https://www.chilternmarketingstrategy.com/views-across-the-void/we-smoke-fish-the-art-of-strategic-messaging-focus) Inspiration comes from the most unlikely of places. Most marketers will accept that, particularly in B2B, messaging... [Read more](https://www.chilternmarketingstrategy.com/views-across-the-void/we-smoke-fish-the-art-of-strategic-messaging-focus) [![Figurehead from a ship in Portsmouth](https://www.chilternmarketingstrategy.com/hubfs/Figurehead%204.jpg)](https://www.chilternmarketingstrategy.com/views-across-the-void/why-bother-with-a-marketing-strategy) [Marketing Strategy](https://www.chilternmarketingstrategy.com/views-across-the-void/tag/marketing-strategy) - [Tony Watkins](https://www.chilternmarketingstrategy.com/views-across-the-void/author/tony-watkins) - November 22, 2023 ### [Why Bother With A Marketing Strategy?](https://www.chilternmarketingstrategy.com/views-across-the-void/why-bother-with-a-marketing-strategy) According to Statista and Forbes, there are 15 million SMB owners in the US in 2023 who are concerned about marketing... [Read more](https://www.chilternmarketingstrategy.com/views-across-the-void/why-bother-with-a-marketing-strategy) [![water drop off](https://www.chilternmarketingstrategy.com/hubfs/TONY%20HEADSHOT%2023-19.jpg)](https://www.chilternmarketingstrategy.com/views-across-the-void/tips-for-crossing-the-strategy-voids-that-throttle-your-growth) [The Strategy Void](https://www.chilternmarketingstrategy.com/views-across-the-void/tag/the-strategy-void) - [Tony Watkins](https://www.chilternmarketingstrategy.com/views-across-the-void/author/tony-watkins) - October 23, 2023 ### [Tips For Crossing The Strategy Voids That Throttle Your Growth](https://www.chilternmarketingstrategy.com/views-across-the-void/tips-for-crossing-the-strategy-voids-that-throttle-your-growth) I’ve been (un)fortunate enough to witness first-hand strategy voids several times over the years. My view is that there... [Read more](https://www.chilternmarketingstrategy.com/views-across-the-void/tips-for-crossing-the-strategy-voids-that-throttle-your-growth) [![jetty](https://www.chilternmarketingstrategy.com/hubfs/CMS-009_LR.jpg)](https://www.chilternmarketingstrategy.com/views-across-the-void/four-conditions-that-predict-a-strategy-void-is-forming) [The Strategy Void](https://www.chilternmarketingstrategy.com/views-across-the-void/tag/the-strategy-void) - [Tony Watkins](https://www.chilternmarketingstrategy.com/views-across-the-void/author/tony-watkins) - October 17, 2023 ### [Four Conditions That Predict A Strategy Void Is Forming](https://www.chilternmarketingstrategy.com/views-across-the-void/four-conditions-that-predict-a-strategy-void-is-forming) I’ve seen strategy voids form several times over the years. The type of void and exact combination of reasons will... [Read more](https://www.chilternmarketingstrategy.com/views-across-the-void/four-conditions-that-predict-a-strategy-void-is-forming) [![](https://www.chilternmarketingstrategy.com/hubfs/CMS-008_LR.jpg)](https://www.chilternmarketingstrategy.com/views-across-the-void/why-business-strategy-implementation-fails) [The Strategy Void](https://www.chilternmarketingstrategy.com/views-across-the-void/tag/the-strategy-void) - [Tony Watkins](https://www.chilternmarketingstrategy.com/views-across-the-void/author/tony-watkins) - October 17, 2023 ### [Why Business Strategy Implementation Fails – The Strategy Void](https://www.chilternmarketingstrategy.com/views-across-the-void/why-business-strategy-implementation-fails) I’ve been aware of the strategy void for some time. And for a time I didn’t know what to call it. The term was coined... [Read more](https://www.chilternmarketingstrategy.com/views-across-the-void/why-business-strategy-implementation-fails) ## The **Marketing Strategy** Bridge Ready to learn more?  Learn about how you can cross the strategy void on our web site - see opposite. ## Bridge Building That **Scales** With You **Prepare**, **Construct** and **Launch** your marketing strategy bridge with three levels of service and clear deliverables.  We'll scale with you whenever you need us. [GET STARTED](https://www.chilternmarketingstrategy.com/services) ### Sign Up for our Blog Want to stay in touch and learn more about crossing the strategy void? Sign up to the Blog, *Views Across The Void*. [![Chiltern Marketing Strategy](https://www.chilternmarketingstrategy.com/hs-fs/hubfs/Chiltern%20Logo%20Master.png?width=300&height=73&name=Chiltern%20Logo%20Master.png "Chiltern Marketing Strategy")](https://www.chilternmarketingstrategy.com/) Chiltern Marketing Strategy +44 (0)7867 521531 Copyright © 2023 Chiltern Marketing Strategy. All rights reserved. Images courtesy of [Hayley Watkins Photography](http://www.hayleywatkinsphotography.co.uk) Brand support from [Upriver Creative](https://www.uprivercreative.co.uk/) ###### Pages - [Home](https://www.chilternmarketingstrategy.com) - [Services](https://www.chilternmarketingstrategy.com/services) - [What Is The Strategy Void?](https://www.chilternmarketingstrategy.com/the-strategy-void) - [About](https://www.chilternmarketingstrategy.com/about-chiltern-marketing-strategy) ###### Blog - [Views Across the Void](https://www.chilternmarketingstrategy.com/views-across-the-void) ###### Contact - [Get In Touch](https://www.chilternmarketingstrategy.com/contact) Connect With Us On LinkedIn [Follow us on LinkedIn](https://www.linkedin.com/company/chiltern-marketing-strategy/) --- - [Privacy Policy](https://www.chilternmarketingstrategy.com/privacy-policy) - [Cookie Policy](https://www.chilternmarketingstrategy.com/cookie-policy)