--- title: Chiltern Marketing Strategy | Build Your Marketing Strategy Bridge description: Chiltern Marketing Strategy offers three service levels to help build your marketing strategy bridge and cross your strategy void. --- [Skip to content](https://www.chilternmarketingstrategy.com/services#main-content) [![Chiltern Logo Master](https://www.chilternmarketingstrategy.com/hs-fs/hubfs/Chiltern%20Logo%20Master.png?width=740&height=181&name=Chiltern%20Logo%20Master.png "Chiltern Logo Master")](https://www.chilternmarketingstrategy.com) - [Home](https://www.chilternmarketingstrategy.com) - [Services](https://www.chilternmarketingstrategy.com/services) - [What Is The Strategy Void?](https://www.chilternmarketingstrategy.com/the-strategy-void) - [Blog](https://www.chilternmarketingstrategy.com/views-across-the-void) - [About](https://www.chilternmarketingstrategy.com/about-chiltern-marketing-strategy) - [Contact](https://www.chilternmarketingstrategy.com/contact) # Build Your **Marketing Strategy** Bridge ![Marlow Bridge](https://www.chilternmarketingstrategy.com/hs-fs/hubfs/CMS-008_LR.jpg?width=2000&name=CMS-008_LR.jpg) ## What is a **Marketing Strategy** Bridge? Business growth strategy has to drive action.  Too often the strategy, conceived in the mind of the CEO and few select leaders seems alien to the rest of the organisation.  It's written in unfamiliar language and feels too detached and unrelatable.  Worse still, it's likely to be a very internal-focused set of documents that do nothing to help customers understand the problem you solve.  The result is the strategy void. **For over 20 years, poor communication,  lack of different actions being taken, and lack of leadership consistently rank as the key reasons strategy implementation fails.** Enter the marketing strategy bridge.  The bridge takes you from business growth strategy to actionable activity by developing clear and concise messaging that can be understood by your customers and your organisation. It's a no-nonsense approach that strips away all the fluff that drives unnecessary spend, creates volumes of self-serving content and obsesses on vanity metrics. With a marketing strategy bridge in place, you can cross your strategy void.  Your customers and your sales teams read and tell the same story.  You move from relationship selling to scalable sales and cut out the unnecessary marketing spend. [Get in touch](https://www.chilternmarketingstrategy.com/contact) ## Bridge Building That **Scales** With You Needs are different.  That's why you'll find three levels of service with clear deliverables.  Whether you're ready to simply anchor and prepare the foundations, you need to span the void and make ready to cross, or you want to build and cross the strategy void in one, we've got you covered.  We'll scale with you whenever you need us. From 90 days (typical duration) Get the essentials that anchor your marketing strategy and form the foundations of your bridge. ### Prepare **Includes** Half day positioning input workshop Market and audience sizing research Message comparison for differentiation 2 x review and revise rounds of edits **Delivers** Markets and audience sizing matrix Ideal customer profile Messaging Comparison Positioning on a Page [Get Started](https://www.chilternmarketingstrategy.com/contact) Most Popular From 120 days (typical duration) Build on the essentials with a concise plan and a clear ready-to-go set of content for key assets. ### Construct **Includes everything in Prepare, plus** Supporting evidence gathering and collation Draft story and talk track + 2 x edit rounds Input/output framework with measures Blog research for opinion angles and titles **Delivers** Master presentation with talk track First marketing strategy action plan Up to 10 blog titles [Get Started](https://www.chilternmarketingstrategy.com/contact) Ongoing, custom program Create, build and deliver your marketing strategy all-in-one. ### Launch **Includes everything in Construct, plus** Fractional resource to work with you Direction and management with proven method and quarterly review **Delivers** Ongoing leadership of your marketing program using our four stage strategic framework aligned to your organization's capabilities. Monthly performance report [Get Started](https://www.chilternmarketingstrategy.com/contact) ## Success is built on **trust** David Ward, CEO, PartnerScore "With over 30 years of global experience and a client-centric focus, Tony's expertise is invaluable for guiding businesses through every stage of the marketing journey, from strategy development to flawless execution". ## Key Output **Examples** ![Positioning on a Page](https://www.chilternmarketingstrategy.com/hs-fs/hubfs/PoP3.png?width=2000&name=PoP3.png) ### **Positioning** on a **Page** **Positioning on a Page** is a key output from our **Prepare **services.  It distils down your offer to its core messages, forming the basis for all your content going forward. It is the translation tool that moves your business from relationship to scalable selling. This result from **Prepare** is deliberately simple and incredibly powerful.    ![I-O Plan-1](https://www.chilternmarketingstrategy.com/hs-fs/hubfs/I-O%20Plan-1.png?width=2000&name=I-O%20Plan-1.png) ### **Marketing Strategy** Input and Output Plan With a bridge in place, you have to know what you need to do get across (Inputs) and what success looks like when you get there (Outputs).  As part of **Construct** the Input and Output action plan sets objectives, measures and draft metrics for the four key areas of your marketing strategy. ![Program Framework](https://www.chilternmarketingstrategy.com/hs-fs/hubfs/Program%20Framework.png?width=2000&name=Program%20Framework.png) ### **Marketing Program** Strategic Framework Crossing the void isn't complete without actions against your marketing strategy objectives. To be actionable, you must align every activity to your capabilities and skillsets within your business.  **Launch** includes a four stage strategic framework to manage your business through that activity stage by stage, ensuring that your actions and goals always align to the reality of where you are a business, reducing unnecessary spend and wasted activity. ## Let's Talk About Your **Strategy Void** If you are ready to take your first steps across your strategy void, we're here.  Get in touch with using the form below or contact us on the number shown opposite. ### Get in Touch ![Bluebell Wood Path](https://www.chilternmarketingstrategy.com/hs-fs/hubfs/CMS-002_LR.jpg?width=2000&height=700&name=CMS-002_LR.jpg) ### Contact Chiltern Marketing Strategy +44 (0)7867 521531 [![Chiltern Marketing Strategy](https://www.chilternmarketingstrategy.com/hs-fs/hubfs/Chiltern%20Logo%20Master.png?width=300&height=73&name=Chiltern%20Logo%20Master.png "Chiltern Marketing Strategy")](https://www.chilternmarketingstrategy.com/) Chiltern Marketing Strategy +44 (0)7867 521531 Copyright © 2023 Chiltern Marketing Strategy. All rights reserved. Images courtesy of [Hayley Watkins Photography](http://www.hayleywatkinsphotography.co.uk) Brand support from [Upriver Creative](https://www.uprivercreative.co.uk/) ###### Pages - [Home](https://www.chilternmarketingstrategy.com) - [Services](https://www.chilternmarketingstrategy.com/services) - [What Is The Strategy Void?](https://www.chilternmarketingstrategy.com/the-strategy-void) - [About](https://www.chilternmarketingstrategy.com/about-chiltern-marketing-strategy) ###### Blog - [Views Across the Void](https://www.chilternmarketingstrategy.com/views-across-the-void) ###### Contact - [Get In Touch](https://www.chilternmarketingstrategy.com/contact) Connect With Us On LinkedIn [Follow us on LinkedIn](https://www.linkedin.com/company/chiltern-marketing-strategy/) --- - [Privacy Policy](https://www.chilternmarketingstrategy.com/privacy-policy) - [Cookie Policy](https://www.chilternmarketingstrategy.com/cookie-policy)